PPC for attorneys

Whoever said PPC is only for large businesses that sell unique products to customers?

PPC is a ubiquitous marketing strategy that is well-suited for large, medium and small companies, even sole proprietorship business. Regardless of your location and offering, you can use PPC to reach out to a wide pool of potential customers.

Attorneys are no exception too. They can use PPC to expand their client base and grow their business. The advantage with PPC is you can choose very specific keywords and locations depending on the nature of your service. For example, if you're a DUI lawyer specializing in the city of Bath in the UK, you can create a PPC campaign where your ads will be displayed only to someone living in Bath and searching for a DUI lawyer. Such precision will give you the best conversion return and greatest possible ROI.

Automated Adwords
Key Benefits
Best results with a smaller budget in Google Adwords
Optimize Campaign Dashboarding
Optimize campaign revenues
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Some Statistics

About 52 % of visitors shopping online prefer to click on a paying advertisement atop search engine results.

Google holds 37.2 % of the digital advertising market, whereas Facebook gets 19.6 %.

Google mentions that paid ads improve branding by as much as 80 %.

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