PPC for auto
Automobile business is much different when compared to say retail or education. In a retail business, customers are likely to see your product and buy it if they like what you offer. But when you take cars, nobody is going to buy a car off a website just like they will buy a bottle of shampoo. In such a case, how will PPC help car sellers?
Well, here PPC is used to generate leads and not necessarily sell the product itself. When leads are generated, the respective dealer will get in touch with the customer and will convert it into a sale. So, PPC works more as a bridge to connect the buyer and seller rather than as a conduit for direct purchase. Nevertheless, leads are important to increase sales in this competitive environment and that's exactly what a PPC campaign gives.
So, never under estimate the power of PPC if you're an auto dealer.
Arbour Laval Volkswagen, located in Laval, acts as a Volkswagen dealer for Lorraine, Ro... I went to this garage to save time since it is near my tr...avail. I asked for a full maintenance and replacement of my front windshield wipers, which was supposed to take 3h30. I left my car for my 7:30 appointment, but when I went to pick it up at 4:00 p. m., it was still not ready and I had to wait another hour...Read More >
Our accountants provide your company with a multidisciplinary team capable of providing information that will enable you to anticipate the management of the risks inherent in your development or projects in the medium and long term. Our accountants allow you to achieve economies of scale in your management, followed by a permanent and permanently trained team.....Read More >
The approximate mobile Google ads CTR (click-through rate) drops 45 % between positions one and two.
The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
Google holds 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.