PPC for auto
Automobile business is much different when compared to say retail or education. In a retail business, customers are likely to see your product and buy it if they like what you offer. But when you take cars, nobody is going to buy a car off a website just like they will buy a bottle of shampoo. In such a case, how will PPC help car sellers?
Well, here PPC is used to generate leads and not necessarily sell the product itself. When leads are generated, the respective dealer will get in touch with the customer and will convert it into a sale. So, PPC works more as a bridge to connect the buyer and seller rather than as a conduit for direct purchase. Nevertheless, leads are important to increase sales in this competitive environment and that's exactly what a PPC campaign gives.
So, never under estimate the power of PPC if you're an auto dealer.
Arbour Laval Volkswagen, located in Laval, acts as a Volkswagen dealer for Lorraine, Ro... I went to this garage to save time since it is near my tr...avail. I asked for a full maintenance and replacement of my front windshield wipers, which was supposed to take 3h30. I left my car for my 7:30 appointment, but when I went to pick it up at 4:00 p. m., it was still not ready and I had to wait another hour...Read More >
Following the recent release of the automatic auction strategy "Maximize conversions" at Google Adwords, I decided to launch a one-month test on 20 accounts using manual auctions with optimized CPC (the default setting, and also the most used one). The objective was to check if the Smart Bidding is as powerful as Google sells it to us. And the least we can say is that the results are quite significant.....Read More >
The first 3 ads get 46 % of the visits.
30.89 % : volume of mobile Google results that return minimum one advertisment on page 1.
The standarnd conversion rate in AdWords over sectors is 3.75 % for search.