Start an Affiliate campaign and receive leads and b2b orders with Neoperf, the advertising agency Testimony: Fabien RIFFAUD - Business AnalystRead More >
PPC for B2B
PPC is a great opportunity for B2B companies to capture leads fast and efficiently. With PPC, you get to choose your target market including the possible locations where you service, so interested businesses can reach out to you.
The good part about PPC is that businesses look for you instead of you looking for them. How? When you sign up with Google ads, details of your offering is posted on search engines when come business searches with relevant keywords. For example, let's say you sell a cloud storage service. Now businesses that want to move their data to the cloud will search the web and your ad will be displayed on Google search result. They click your ad, and you get connected. It's really that simple.
The beauty is, PPC is not just simple but also effective for both the parties.
Like Facebook, Twitter.... Linkedin offers an advertising service in Self Service: Linkedin Ads. It allows to display ads on Linkedin, which allows to target professionals.....Read More >
LinkedIn is a very powerful platform for B2B marketing because of its structure as a social network around corporate communication. In addition to being a particularly effective recruitment tool, LinkedIn offers many opportunities for companies that want to take advantage of the benefits of a segmented database and easy-to-use features such as company, group or community profiles...Read More >
The standarnd conversion rate in AdWords across all sectors is 3.75 % for search.
Google's share of media online advertisment income : 18 %.
The top 3 paid advertising spots get 46 % of the clicks on the page.