Dental Photography I: Here's how to choose the right camera! Choosing the right camera is essential to obtain good quality images. Are you a dental professional who wants to document your work with images? But you don't really know what the criteria for choosing a suitable camera are? Sealing cements and bonding composites: how to make the right choice?....Read More >
PPC for dentists
Dentists who are looking to get customers must use PPC as it allows you to target a specific audience. However to make the most of the benefits offered by PPC, here are some terms that you should be familiar with.
- Pay per click - You bid on specific keywords and pay a certain fee when your ad is clicked by someone. If your ad is displayed on the search/display network but no one clicks, you're not charged.
- Conversion - When the person who clicks your ad books an appointment for dental health, you have a conversion. The number of conversions divided by the total number of clicks gives you the conversion rate, and this is an important metric for evaluating the performance of your PPC campaign.
If you're new to this, consider hiring the services of a Google adwords agency or using an adwords optimization tool.
In Quebec, the profession of dentist is an exclusive practice profession. This means that all persons must hold a licence from the Ordre des dentistes du Québec (ODQ) and be registered on the Order's roll to practice the profession. The ODQ is a professional order that governs the practice of the profession in Quebec and whose main function is to ensure the protection of the public...Read More >
The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
Google has 37.2 % of the digital advertising market, whereas Facebook has 19.6 %.
Paid traffic like Google Adwords converts 50 % better than organic traffic.
The standard CPC across all sectors in Google Ads on the search network is $2.69.