PPC for gambling

Google has some strict rules when it comes to using PPC for gambling. For one, they keep updating their rules and policies, so you may want to invest in the best adwords automated rules tool that stays on top of these changes and will tell whether your campaign meets these strict rules.

Another option is to use keywords related to gambling to search on Google. Look closely at the ads that come up when you search for such terms and see how these ads are structured. It will give you a good idea on how you should go about creating ads for your online gambling or poker site. Based on this observation, you can create ads using the automatic adwords ad creator tool.

You can also get in touch with a well-known Google adwords agency to see how to do a PPC campaign for gambling.

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Some Statistics

Approximatly 52 % of people buying online prefer to click on paid ad atop Google's search engine results pages.

The average CTR for an ad in the first position is 7.94 %. The standard CTR on AdWords paid search is about 2 %.

30.89 % : volume of mobile Google results that return minimum 1 ad on page 1.

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