On behalf of the Executive Council of the Canadian Industry Program for Energy Conservation (CIPEC), I would like to thank you for participating in the 2017 Industrial Energy Use Survey (ICE) in 2017...Read More >
PPC for industry
By now, you should be well-versed with what PPC is and how it can boost your business in a big way. So, in this piece, we're going to touch upon an important, but often overlooked aspect of bidding.
Generally speaking, there are two types of bidding in Google adwords and they are manual bidding and automatic bidding. As the name suggests, automatic bidding is where you set the budget and allow Google to take care of the rest for you. Ad placement, frequency and all other parameters will be handled by Google. and this is most ideal if you're time-strapped.
The other option is manual bidding where you decide ad placement and frequency and everything else. This option gives you complete control over your PPC campaign, but can require a lot of time and effort. To help you, consider using an adwords optimization tool or the services of a Google adwords partner.
Safe and hygienic packaging is absolutely essential to deliver a perfect and high quality product to the customer. Container closure plays an essential role in this context. Our Innocheck IPC closing presence checking the system gives you peace of mind that you have completely inspected the closing on your drinks.....Read More >
Banner with text, buttons or a subscription to the newsletter "For the performance of your company, with the Council, give yourself the human resources, the structural resources and the resources of tomorrow! For the 3rd edition of the Board meetings, here is the presentation of the conference of Emmanuel Valable and Benoit Pouclet from the consulting firm Gmex....Read More >
The average click-through rate for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.
65 percent of all clicks done by visitors who intend to make a purchase go to paid advertising.
The average conversion rate in Google Ads over sectors is 3.75 % for search.