Young couple looking for a property, consulting the ads of an agency. Since 1 January 2018, the renegotiation of loan insurance has been extended to all current contracts. The banks challenged this provision of the Sapin II law before the Constitutional Council.....Read More >
PPC for insurance
Insurance is a highly competitive industry, so to stand out amidst competition, you should use proven digital marketing tools such as pay per click advertising.
Contrary to the thought of many old school companies, people who search for insurance products online do click related insurance ads and even end up buying from the company. However, for that, your ad should have a strong heading and a clear description that will entice users to click your ad and not that of your competitors'. For this, you should put on a creative cap to come up with a really cool ad. Another option is to take the help of an automatic adwords ad creator tool to get started.
Along with choosing the right ad, you should also have a well-designed landing page that potential customers will go to, when they click your ad.
ATF 141 III 479 - The single cantonal authority for supplementary insurance (Art. 1) An insured person is covered by supplementary insurance with a private insurance which is not a recognised health insurance fund within the meaning of Art. Following a dispute, the insured person brings an action directly before the Social Insurance Court of the Cantonal Court of Valais. The Canton of Valais has indeed made use of the possibility offered by art.....Read More >
The insurance market is undergoing a complete transformation, both in its sales processes and in its regulatory constraints. At the heart of the issues is the digitalization of the sector, and a key question: how to seduce Internet users, who are still cautious about online subscription? To this question, an answer was quite naturally given: AdWords.......Read More >
The top 3 paid advertising spots get 46 % of the visits.
The average conversion rate in Google Ads over all sectors is 3.75 % for search.
The average CTR for an ad in the first position is 7.94 %. The average CTR on AdWords paid search is about 2 %.