PPC for law firms

Law firms have one of the highest conversion rates when compared to all other industries. Let's go a little deep into this statement to understand the how and why behind it.

First off, PPC allows law firms to drill down to their specific niche. For example, if a law firm specializes in divorce, they can use only keywords such as divorce lawyer, so their ads turn up when users search online for these keywords. Also, PPC allows law firms to do location specific ads. This way, if they're offering service in New York City, a person living in California will not click this ad.

With such precise details, customers find it convenient to find local lawyers, and this is exactly why PPC campaigns work well for both law firms and customers looking for the right lawyers. In fact, it acts as the perfect bridge connecting both the parties.

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Some Statistics

The standarnd conversion rate in AdWords across sectors is 3.75 % for search.

Approximatly 52 % of visitors buying online prefer to click on a paying advertisement atop search engine results.

Paid traffic such as Google Adwords converts 50 % better than organic traffic.

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