Christophe CARON is dedicated to intellectual property law in all its forms (copyright, trademark law, patent law, design law, etc.). ), unfair competition and parasitism law, computer and new technology law, audiovisual law, press and media law, but also personality law...Read More >
PPC for law firms
Law firms have one of the highest conversion rates when compared to all other industries. Let's go a little deep into this statement to understand the how and why behind it.
First off, PPC allows law firms to drill down to their specific niche. For example, if a law firm specializes in divorce, they can use only keywords such as divorce lawyer, so their ads turn up when users search online for these keywords. Also, PPC allows law firms to do location specific ads. This way, if they're offering service in New York City, a person living in California will not click this ad.
With such precise details, customers find it convenient to find local lawyers, and this is exactly why PPC campaigns work well for both law firms and customers looking for the right lawyers. In fact, it acts as the perfect bridge connecting both the parties.
Which lawyer has not found himself one day confronted with the refusal of his VAPN message during proceedings before the Court of Appeal? According to a decision in principle dated 3 December 2015, the Second Civil Division of the Court of Cassation points out that, despite the inadmissibility of the case, it is possible for the respondent to bring the case before the Pre-Trial Counsellor, whose conclusions have been declared inadmissible....Read More >
Two law firms in Gironde: your lawyer in Bordeaux and La Brède The firm was created in Bordeaux in September 1981 by Michel Dufranc. For more than 30 years, the structure has been in constant evolution in order to respond as effectively as possible to perpetual legal transformations and new customer expectations. The DUFRANC law firm has been transformed since the early 2000s into SCP AVOCAGIR.....Read More >
The average smartphone PPC ads CTR (click-through rate) drops 45 % between positions one and two.
Consumers are 27x more likely to click on online video ad than standard banners.
The standard CPC over all industries in Google Ads on the search network is $2.69.