PPC for lawyers

Here are some tips to help lawyers like you to maximize the potential of PPC campaigning.

  • Your landing path should give visitors your contact details, so they can get in touch with you if needed.
  • Optimize your PPC campaign and landing page for mobile users too because research shows that most people tend to use their smartphones to find the information they want.
  • Come up with creative ads that engage your audience and help your business to connect with them at a personal level.
  • Consider giving a link using Google Map.
  • Use the right keywords. Many people tend to search for phrases like "divorce lawyers near me", so make sure you incorporate these terms as well.
  • Set a reasonable budget that is not too high for you and at the same time is not too low for Google ads.
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Some Statistics

Approximatly 52 % of people shopping online prefer to click on paid advertisement atop Google's search engine results pages.

Google's share of media online advertising income : 18 %.

The top 3 paid advertising spots get 46 % of the visits.

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