PPC for nonprofits

PPC campaigns work great for nonprofits too. If you're new or don't have a volunteer base to handle PPC campaigns, consider hiring the services of company with Google partner status or simply invest in a comprehensive adwords campaign management software.

If you decide to do it by yourself, here are some pointers with respect to Google ads andwhat you should do to get the most out of it.

  • Set your priorities even before you start a PPC campaign. This should lay down your goals and how you plan to achieve it. Make sure to work out a budget too at this stage.
  • Do the groundwork like setting up your account, hiring a copywriter to write your ad and all other basic tasks.
  • Set up the account and do the configuration based on your goals.
  • Lastly, monitor your campaign with a good adwords management software if you like or by yourself.
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Some Statistics

The first 3 ads get 46 % of the visits.

The average cost-per-click across all industries in Google AdWords over Internet is $2.69.

Facebook reports that search ads can boost brand awareness by as much as 80 %.

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