Leem, which publishes its annual economic and social report on the pharmaceutical industry, reviews the world pharmaceutical market in 2017. The Swiss group Novartis is once again ranked 1st in the world ranking of the top 10 companies in the sector, followed by the American groups Pfizer and JohnsonRead More >
PPC for pharmaceutical companies
PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.
There are some things to keep in mind while setting up a PPC strategy, and these include:
- You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
- You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
- The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
- Use keywords that are most relevant to your business.
The balance between specialisation and diversification, the succession of blockbusters and the reward for innovation sets the bar very high for manufacturers. What are the main challenges facing the global pharmaceutical industry at the beginning of 2018?Read More >
ALIOS CONSEIL is a CRO specialized in outsourcing and insourcing to the health, cosmetics, nutrition and medical equipment industries. We mainly operate in the fields of clinical research, health product vigilance, regulatory affairs and medical affairs. ALIOS CONSEIL is a CRO that has been working since 1995 with the health, cosmetics, agri-food and medical equipment industries.....Read More >
The average conversion rate in Google Ads over all sectors is 3.75 % for search.
The first 3 ads get 46 % of the clicks on the page.
The average click-through rate for an ad in position 1 is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.