PPC for pharmaceutical companies

PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.

There are some things to keep in mind while setting up a PPC strategy, and these include:

  • You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
  • You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
  • The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
  • Use keywords that are most relevant to your business.
Automated Adwords
Key Benefits
.01
Pay Google Adwords for visits you get
.02
Unbeatable Google Adwords performance
.03
Increase campaign revenues
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Some Statistics

The top 3 paid advertising spots receive 46 % of the clicks on the page.

Google holds 37.2 % of the digital advertising market, and Facebook has 19.6 %.

Adwords visitors are 50 percent more open to do a purchase than organic web trafic.

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