PPC for pharmaceutical companies

PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.

There are some things to keep in mind while setting up a PPC strategy, and these include:

  • You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
  • You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
  • The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
  • Use keywords that are most relevant to your business.
Automated Adwords
Key Benefits
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Speed up PPC campaign Creation
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AI semantic analysis for online marketing campaigns
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Great results by spending less in Google Ads
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Some Statistics

Each $1 spent on PPC campaign, online businesses earn an average revenue of $2.

Approximatly 52 % of people buying online choose to click on paid advertisement atop search engine results.

The average mobile Google ads CTR (click-through rate) drops 45 % between positions one and two.

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