PPC for pharmaceutical companies

PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.

There are some things to keep in mind while setting up a PPC strategy, and these include:

  • You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
  • You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
  • The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
  • Use keywords that are most relevant to your business.
Automated Adwords
Key Benefits
.01
Follow your PPC campaign revenues 24/24
.02
Unbeatable Google Ads results
.03
Avoid burning your margin on PPC campaigns
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Some Statistics

30.89 % : volume of smartphone Google results that show minimum one ad on page 1.

Share of Google of all media online advertisment income : 18 %.

For every $1 spent on Google Ads, online businesses earn approximatly $2.

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