PPC for pharmaceutical companies

PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.

There are some things to keep in mind while setting up a PPC strategy, and these include:

  • You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
  • You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
  • The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
  • Use keywords that are most relevant to your business.
Automated Adwords
Key Benefits
Top quality PPC campaign Automation as of 0 USD
Great results with a light budget in Google Ads
Increase account conversions
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Some Statistics

The average conversion rate in Google Ads over all sectors is 3.75 % for search.

The first 3 ads get 46 % of the clicks on the page.

The average click-through rate for an ad in position 1 is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.

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