Leem, which publishes its annual economic and social report on the pharmaceutical industry, reviews the world pharmaceutical market in 2017. The Swiss group Novartis is once again ranked 1st in the world ranking of the top 10 companies in the sector, followed by the American groups Pfizer and JohnsonRead More >
PPC for pharmaceutical companies
PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.
There are some things to keep in mind while setting up a PPC strategy, and these include:
- You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
- You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
- The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
- Use keywords that are most relevant to your business.
The balance between specialisation and diversification, the succession of blockbusters and the reward for innovation sets the bar very high for manufacturers. What are the main challenges facing the global pharmaceutical industry at the beginning of 2018?Read More >
ARMEN INSTRUMENT: a news rich in partnerships, for ever more innovation in the service of purification (HPLCRead More >
The top 3 paid advertising spots receive 46 % of the clicks on the page.
Google holds 37.2 % of the digital advertising market, and Facebook has 19.6 %.
Adwords visitors are 50 percent more open to do a purchase than organic web trafic.