Opening hours from Monday to Saturday, 1 weekend out of 2. The full-time position offers 35-40 hours of work on a variable schedule from.... Join our dynamic team as a sales consultant, and as a sales consultant at Ernest, you have a role to play.......Read More >
PPC for retail
Retail industry is one of the first industries to tap into the potential of PPC, and this has helped them to grow beyond physical boundaries. In fact today, PPC and the online retail industry are so tied in with each other, that it is hard to talk about one without the other.
The downside is that this has also made competition stiff as almost every online retailer has a PPC campaign. In most cases, they outsource this job to a reputed Google adwords agency who take care of it from end to end, so the retailer can focus on the core business. A few of them have instead opted to buy the license of a good adwords optimization tool that will help them to make the most of PPC campaigns.
Though you can do it by yourself too, one of the two options is recommended so you don't lose focus on your core business.
Ticino retailers recorded a slight increase in sales volumes in the first quarter. In the first quarter, retailers in Ticino recorded a slight increase in sales volumes and a trend towards stabilising attendance, even if it remains below last year's values.....Read More >
Cost per click (CPC) is the amount paid by an advertiser to a search engine or website publisher for a click bringing a visitor from the link of an advertisement (text, image, video...) to the advertiser's site. Pay per click is an advertising model used by websites, in which advertisers pay the advertiser only when an Internet user clicks....Read More >
Social media platforms control 33 % of the time users spend online.
Consumers are 27x more likely to click on a video ad than standard banners.
Google mentions that paid ads can boost branding by as much as 80 %.