Saas: Some marketing tips for launching your product offer In recent years, SaaS (online service software) products have taken centre stage and a recent study confirms that these applications are now in the process of determining the future direction of the software industry. As consumers, we all know that brand loyalty depends on the level of satisfaction with the customer experience....Read More >
PPC for saas
Do you want to tap into the power of PPC marketing for your SaaS products? Here is a simple three-step automated approach that can get you there.
- PPC campaigns help to bring in new customers and to help generate leads for potential customers. But for that, you need a good adwords campaign that will display your ads to the right target audience. Google adwords optimizations tools can help you in this search for the most relevant keywords.
- Choosing the right budget is important. This should be a balanced one - it should be within your specified amounts and at the same time, should give you good results. An adwords maximize conversions budget tool an help you in this regard.
- Finally, you have to stay on top of the performance of your PPC marketing. A reputed Google adwords management software can give you the necessary inputs to make the necessary changes based on performance.
SaaS is gradually gaining ground in the world of publishing and basic offerings such as business management. As a subsidiary of Sage, Ciel is in turn preparing to enter the world of online subscriptions for its resellers and customers. At the beginning of March, Ciel will offer its resellers SaaS subscription packages. They are without commitment for the customer and concern the Evolution range.....Read More >
Semantic targeting: AMNET integrates TILE, Synomia's SaaS Artificial Intelligence suite Sharing the publication "Semantic targeting: AMNET integrates TILE, Synomia's SaaS Artificial Intelligence suite" The AMNET Trading Desk, which has been working since 2013 on semantic analysis and targeting applied to the advertising world in programmatic testing a new technology for several months now: TILE, Synomia's SaaS Artificial Intelligence suite....Read More >
Paid traffic such as Google Adwords converts 50 % better than organic traffic.
65 percent of all clicks done by users who intend to make a purchase go to paid advertising.
Consumers are 27 times open to click on a video ad than traditionnal banners.