Many companies do not always realize the importance of having their own profile on Facebook. If you are reluctant to follow social networks, you must be careful about current trends. The fastest growing social networks offer you several ways to promote your business for free or with paid advertising.....Read More >
PPC for small biz
PP can be highly beneficial for small biz owners, especially those who are grappling with a limited budget. Some of the benefits that you can get from PPC are:
- Results are really fast. As soon as your ad is displayed, you'll start getting clicks and impressions.
- Results are measurable. There are many metrics such as quality score and click through rates that tell you how your campaign is going. You can make necessary changes based on this feedback.
- You can reach the right audience, even those within a specific geographic area. When you use geo-targeting, you can connect with local audience who are more likely to buy from you.
- It is easy on your pockets as well. You get to decide who much you want to spend everyday and Google adwords will display ads accordingly.
Objective 1: Drain traffic to your site = Search Usually your first steps on Adwords, a campaign spread on Search, i. e. the search engine, is a good approach for those who want to quickly acquire traffic to their website. The principle is relatively simple and quick since all you need to do is: The only downside is that ad groups created by a novice are often poorly structured.....Read More >
Canada Post delivers two-thirds of the packages and serves all addresses in Canada. We offer fast and reliable service, and we have the largest network of Canadian post offices located in convenient locations near you and your customers. From our economical surface shipping services to next-day delivery, we have everything you need with our range of reliable and cost-effective services in Canada and internationally.....Read More >
Number of shops visits, Google tracked from ad clicks : 4 billion.
The average cost-per-click over all industries in Google Ads on the search network is $2.69.
Google gets 37.2 % of online marketing market, whereas Facebook holds 19.6 %.