When considering the changing patterns of SEO strategies on the Internet, especially when studying the frequent changes that Google makes in its search sorting algorithms, finding the best way to promote your business online is not an easy task.....Read More >
PPC for small business owners
As a small business owner using PPC for marketing, here are some pitfalls that should stay away from.
- Poor keyword selection - Make sure to pick keywords relevant to your business. If you plan on geo-targeting, make sure to specify the state as well to avoid confusion. Consider using adwords scripts and keyword tools to get started.
- Bland ad copy - Your ad copy should entice users to click on it. So make sure the ad copy is vibrant and at the same time, gives the right information about your business. Automatic adwords ad creator tools are a god starting place to get some help.
- Change or lack of goals - You cannot change the goals of your PPC campaign half way as that will cause more harm than good for you. If your goals have changed, started another PPC campaign structured for the new goals.
The tax increases that Trudeau is imposing on local businesses have arrived. The new Liberal budget foresees that thousands of local businesses will no longer be able to qualify for the SME tax rate, or will see their profits fall. The Liberals are removing eligibility for the small business tax rate for companies with investment income greater than $50,000.....Read More >
In SEO, the term SEO comes from English and means Search Engine Optimization, translation into French: search engine optimization. First of all, it must be understood that search engines such as Google or Bing use powerful computer robots that search the web for the most attractive and relevant sites in order to make search experiences easier for its users.....Read More >
30.89 % : percentage of smartphone Google searches that show at least 1 ad on the first page.
65 % of all clicks done by users who intend to make a purchase go to paid ads.
Each $1 spent on PPC campaign, companies earn an average revenue of $2.