PPC for travel

We have brought out three tips that can help every business owner and manager in the travel industry to reap the rich potential of a PPC campaign.

  • Know your audience well - Are you targeting those with their 20s and 30s or seniors? Any specific location from which you're targeting? Make a list of this target audience so you can structure your PPC campaign accordingly for the best results.
  • Know your competitors - While it is great to know your audience, it is equally important to know your competitors. make a list of their strengths, weaknesses and gaps, so you can fill them and gain a larger market share.
  • Have patience - Though PPC campaigns give quick results, you have to wait for a few months to see a substantial impact on your revenue.
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Some Statistics

Visitors are 27x open to click on a video ad than standard banners.

Adwords visitors are 50 % more open to do a purchase than organic web trafic.

The standarnd conversion rate in Google Ads across sectors is 3.75 % for search.

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