PPC for university

If you're a marketer for a university, here are some do's and don'ts for you.

Do's

  • Market all through the year and not just before the admission season.
  • Consider remarketing as one of the key strategies
  • Look at your competitor ads to get an idea.
  • Bid on your brand because PPC will not do brand marketing for you. Rather, you have to do it yourself with the right keywords.
  • Study the performance link wise, so you know which streams are more clicked than others.

Don't s

  • No buildings in display ads please because that's a big turn off for viewers.
  • Don't neglect landing pages. Make sure they give valuable information to visitors.
  • Don't use the same campaign on all media.
  • Never target student admissions alone while building your campaign. Rather focus on building your brand image.
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Some Statistics

30.89 % : volume of smartphone Google searches that show at least one advertisment on page 1.

Marketers exhaust 51 % of their money into mobile ads.

The average click-through rate for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.

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