are google adwords effective

Companies get a good return on their investment. With Google AdWords, you only pay for it when someone clicks on your ad. Google AdWords campaigns need to be optimized, so you can get a higher return on investment.
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Some Statistics

Approximatly 52 % of people buying online prefer to click on a paying advertisement atop search engine results.

The average CTR for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.

Advertisers spend 51 % of their budget on mobile ads.