are google adwords effective

Companies get a good return on their investment. With Google AdWords, you only pay for it when someone clicks on your ad. Google AdWords campaigns need to be optimized, so you can get a higher return on investment.
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Some Statistics

Advertisers spend 51 % of their money on mobile ads.

Share of Google of media advertising income : 18 %.

Marketers spend 51 % of their money into mobile ads.