If natural referencing (SEO) is a first step towards the victory of positioning, we cannot deny the fact that Google is putting more and more emphasis on sponsored spaces in its results. However, positioning on Google is one of the keys to communicating on the Web. 30% of Internet users click on sponsored links during their searches: companies have a strong interest in appearing among these links....Read More >
are google adwords effectiveCompanies get a good return on their investment. With Google AdWords, you only pay for it when someone clicks on your ad. Google AdWords campaigns need to be optimized, so you can get a higher return on investment.
I think it will not surprise you if I tell you that Adwords is an extremely powerful tool in most e-commerce traffic acquisition strategies. However, this tool can quickly prove to be time-consuming if a certain analytical methodology is not applied to prioritize the actions to be taken. This last statement is all the more true as the number of campaigns and keywords purchased is high.....Read More >
Some professions can no longer do without it because Google favours the positioning of its own sponsored ads at the very top of search results, and above all, it now positions them above so-called "natural" search results. Google dictates its Law from the moment it is hegemonic Google paid referencing, also called "SEA" (Search Engine Advertising) consists in buying keywords at auction in the Google Adwords tool....Read More >
Approximatly 52 % of people buying online prefer to click on a paying advertisement atop search engine results.
The average CTR for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.
Advertisers spend 51 % of their budget on mobile ads.