can anyone use google adwords

AdWords operates on the basis of an auction system and can be useful for any type of business, whether online or traditional. 
Automated Adwords
Key Benefits
Increase keywords conversions
Automatic learning computation for Online advertising
AI user intention research for Google Ads
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Some Statistics

Adwords visitors are 50 % more likely to do a purchase than organic visitors.

The first 3 ads get 46 % of the visits.

For every $1 paid on Google Adwords, companies earn approximatly $2.