can anyone use google adwords

AdWords operates on the basis of an auction system and can be useful for any type of business, whether online or traditional. 
Automated Adwords
Key Benefits
Optimized Google Adwords performance
Follow your Google adwords revenues at any time
Robotize Adwords Creation
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Some Statistics

Number of shops visitors, Google tracked from ad clicks : four billion.

The average cost-per-click across all industries in Google AdWords over Internet is $2.69.

The average mobile PPC ads CTR (click-through rate) falls of 45 % from position 1 to 2.