can anyone use google adwords

AdWords operates on the basis of an auction system and can be useful for any type of business, whether online or traditional. 
Automated Adwords
Key Benefits
Improve Campaign Administration
Best results with a smaller budget in Google Ads
Unbeatable Google Adwords performance
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Some Statistics

Facebook reports that paid ads improve brand awareness by as much as 80 %.

Adwords visitors are 50 % more open to do a purchase than organic web trafic.

The standarnd conversion rate in AdWords across all industries is 3.75 % for search.