can you target google adwords by location

If you have chosen to advertise via the Search Network you will be able to use geographical targeting, by keywords, by type of device and by type of audience. Targeting by geographical area allows you to reach people who live in a specific area. you also have the possibility to target even more in-depth by selecting just one city or several cities.
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Some Statistics

Number of store visitors, Google tracked from ad clicks : four billion.

Google gets 37.2 % of the digital advertising market, and Facebook has 19.6 %.

The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.