can you target google adwords by location

If you have chosen to advertise via the Search Network you will be able to use geographical targeting, by keywords, by type of device and by type of audience. Targeting by geographical area allows you to reach people who live in a specific area. you also have the possibility to target even more in-depth by selecting just one city or several cities.
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Some Statistics

Facebook mentions that search ads improve brand awareness by as much as 80 %.

The first 3 ads get 46 % of the visits.

Social media platforms capture 33 % of the time users spend online.