The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
can you target google adwords by locationIf you have chosen to advertise via the Search Network you will be able to use geographical targeting, by keywords, by type of device and by type of audience. Targeting by geographical area allows you to reach people who live in a specific area. you also have the possibility to target even more in-depth by selecting just one city or several cities.
Last week we started a series of articles about Google AdWords. We continue today with the different methods of targeting your audience. They are closely linked to the type of campaign you have chosen: so if you have not yet read our latest article explaining the differences between the types of campaigns, we strongly advise you to do so by clicking here...Read More >
Just as you can target locations on Google's Display Network and YouTube (to serve your ads on specific pages, websites and videos), you can also exclude locations on which you do not want to serve your ads. You might consider, for example, excluding websites or domains that are not appropriate for your brand. This article explains how to create exclusions at the account level.....Read More >
30.89 % : volume of smartphone Google results that show minimum one ad on page 1.
Advertisers use up to 51 % of their budget on mobile ads.
The average mobile Google ads CTR (click-through rate) drops 45 % between positions one and two.