can you target google adwords by location

If you have chosen to advertise via the Search Network you will be able to use geographical targeting, by keywords, by type of device and by type of audience. Targeting by geographical area allows you to reach people who live in a specific area. you also have the possibility to target even more in-depth by selecting just one city or several cities.
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Some Statistics

43 % of new customers buy something they have seen in a YouTube ad.

The average mobile PPC ads CTR (click-through rate) drops 45 % between positions one and two.

Google has 37.2 % of online marketing market, and Facebook has 19.6 %.