The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
can you target google adwords by locationIf you have chosen to advertise via the Search Network you will be able to use geographical targeting, by keywords, by type of device and by type of audience. Targeting by geographical area allows you to reach people who live in a specific area. you also have the possibility to target even more in-depth by selecting just one city or several cities.
Last week we started a series of articles about Google AdWords. We continue today with the different methods of targeting your audience. They are closely linked to the type of campaign you have chosen: so if you have not yet read our latest article explaining the differences between the types of campaigns, we strongly advise you to do so by clicking here...Read More >
Geographic targeting on Microsoft Advertising allows you to define the geographic locations that best match the coverage area you are targeting. With a range of tools to refine your campaigns, you can use location-based advertising to target your best audience based on a specific area, postal codes, cities, states, countries, etc....Read More >
43 % of new customers buy something they have seen in a YouTube ad.
The average mobile PPC ads CTR (click-through rate) drops 45 % between positions one and two.
Google has 37.2 % of online marketing market, and Facebook has 19.6 %.