is google adwords certification free

As a reminder, the passage of the certification is now free and valid for one year, which also means that it will be necessary to pass through the exam again each year in order not to lose this benefit. You must pass at least two exams from the list of 6 proposed (with a minimum of 80% success in the questions), the Adwords basics exam and then one of the remaining 5 to choose from.
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Some Statistics

43 % of new customers buy something they saw in a YouTube ad.

Google holds 37.2 % of online marketing market, whereas Facebook gets 19.6 %.

The approximate mobile Google ads CTR (click-through rate) falls of 45 % from position 1 to 2.