is google adwords ppc

"Google Adwords This is the platform with the highest number of PPCs.
AdWords is designed for all companies and is the most widely used search engine in the world. Google is responsible for selecting the advertisers who will appear in the results of each search based on an auction and an algorithm. PPC: during a display campaign or sponsored links on the Internet, you will only pay when the user clicks on your ad."
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Some Statistics

The average mobile PPC ads CTR (click-through rate) drops 45 % from position 1 to 2.

Marketers exhaust 51 % of their money on mobile ads.

The average conversion rate in Google Ads across all industries is 3.75 % for search.

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