is google adwords ppc

"Google Adwords This is the platform with the highest number of PPCs.
AdWords is designed for all companies and is the most widely used search engine in the world. Google is responsible for selecting the advertisers who will appear in the results of each search based on an auction and an algorithm. PPC: during a display campaign or sponsored links on the Internet, you will only pay when the user clicks on your ad."
Automated Adwords
Key Benefits
Machine learning algorithms for Google Adwords
AI user intention research for Google Ads
Adwords best-practice ads creation for many pages
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Some Statistics

The average CTR for an ad in the first position is 7.94 %. The standard CTR on AdWords paid search is about 2 %.

For every $1 spent on Google Ads, businesses make approximatly $2.

Google reports that search ads can boost branding by as much as 80 %.