what google adwords do

Advertising on Google Ads (Google AdWords) obviously has a cost (unless you have "Google Ad Grants"). For example, Google has set up an online auction system that puts companies that want to bid on the same keywords into competition.
Automated Adwords
Key Benefits
Improve Campaign Administration
Automatic learning systems for Online advertising
Smart semantic research for online marketing campaigns
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Some Statistics

Approximatly 52 % of visitors buying online choose to click on paid advertisement atop search engine results.

Marketers spend 51 % of their money on mobile ads.

43 % of new buyers purchase a product they have seen in a YouTube ad.