So regular readers of my prose know my fascination with the voice assistant sector. At the same time, I'm not the only one who's fascinated by talking machines, it's just a whole piece of science fiction literature. The ad is entitled "Generation Voice is here" and the pitch is simple.....Read More >
what google adwords doAdvertising on Google Ads (Google AdWords) obviously has a cost (unless you have "Google Ad Grants"). For example, Google has set up an online auction system that puts companies that want to bid on the same keywords into competition.
Last week, Facebook launched the Watch tab on its mobile application. More than a new feature, it is a new page that opens for the social platform that is constantly disrupting traditional media. But the worst part of this story is that Facebook is only one of the actors in the digital media revolution.....Read More >
The first 3 ads receive 46 % of the visits.
The average conversion rate in Google Ads over sectors is 3.75 % for search.
Consumers are 27x open to click on a video ad than traditionnal banners.