what google adwords do

Advertising on Google Ads (Google AdWords) obviously has a cost (unless you have "Google Ad Grants"). For example, Google has set up an online auction system that puts companies that want to bid on the same keywords into competition.
Automated Adwords
Key Benefits
Fully robot managed PPC campaign management
PPC perfectly optimized ads management at scale
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Some Statistics

The first 3 ads receive 46 % of the visits.

The average conversion rate in Google Ads over sectors is 3.75 % for search.

Consumers are 27x open to click on a video ad than traditionnal banners.