what google adwords do

Advertising on Google Ads (Google AdWords) obviously has a cost (unless you have "Google Ad Grants"). For example, Google has set up an online auction system that puts companies that want to bid on the same keywords into competition.
Automated Adwords
Key Benefits
Avoid loosing your margin on Online Advertising
Improve keywords revenues
Smart semantic research for PPC campaigns
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Some Statistics

43 % of new customers buy a product they have seen in a YouTube ad.

Google reports that search ads can boost branding by as much as 80 %.

Paid traffic like Google Adwords converts 50 % more than organic traffic.