what is google adwords in seo

When you think of Google Ads (Google AdWords), you certainly think of the ads that appear in your search results. These are ads related to Google's "Search Network". Search engine advertising is called SEA, an acronym for "Search Engine Advertising". The SEA is the placement of commercial links in search engines. As part of a Google search, the SEA is managed by the Google Ads platform (Google Adwords). For several years, SEA has tended to mix with organic research results and is less and less distinguished from SEO in search results.
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Some Statistics

Visitors are 27 times open to click on online video ad than standard banners.

Facebook reports that search ads can boost branding by as much as 80 %.

Paid traffic such as Google Adwords converts 50 % better than free traffic.