what is google adwords in seo

When you think of Google Ads (Google AdWords), you certainly think of the ads that appear in your search results. These are ads related to Google's "Search Network". Search engine advertising is called SEA, an acronym for "Search Engine Advertising". The SEA is the placement of commercial links in search engines. As part of a Google search, the SEA is managed by the Google Ads platform (Google Adwords). For several years, SEA has tended to mix with organic research results and is less and less distinguished from SEO in search results.
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Some Statistics

Google gets 37.2 % of the digital advertising market, whereas Facebook gets 19.6 %.

Social media platforms control 33 % of the time users spend online.

PPC visitors are 50 percent more open to do a purchase than organic visitors.