what is google adwords in seo

When you think of Google Ads (Google AdWords), you certainly think of the ads that appear in your search results. These are ads related to Google's "Search Network". Search engine advertising is called SEA, an acronym for "Search Engine Advertising". The SEA is the placement of commercial links in search engines. As part of a Google search, the SEA is managed by the Google Ads platform (Google Adwords). For several years, SEA has tended to mix with organic research results and is less and less distinguished from SEO in search results.
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Some Statistics

Facebook mentions that paid ads improve brand awareness by as much as 80 %.

65 % of clicks made by users willing to buy go to paid ads.

PPC visitors are 50 percent more likely to do a purchase than organic web trafic.