what's google adwords

"Today, online advertising is a must for companies. With the growth of digital in the advertising and media mix market, Google Ads is taking more and more place in the market.
Google Ads (formerly Google AdWords) is a well-known advertising platform for companies because it allows advertisements to be displayed on the first page of Google, overnight. Even if it seems ""easy"" to broadcast advertising on Google AdWords, it should be noted that a whole auction procedure is hidden behind the platform. Thus, an advertisement will obviously not appear if the price paid is not high enough."
Automated Adwords
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AI semantic analysis for online marketing campaigns
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Some Statistics

The first 3 ads get 46 % of the clicks on the page.

30.89 % : volume of smartphone Google searches that return minimum one advertisment on the first page.

Google holds 37.2 % of online marketing market, whereas Facebook holds 19.6 %.

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