what's google adwords

"Today, online advertising is a must for companies. With the growth of digital in the advertising and media mix market, Google Ads is taking more and more place in the market.
Google Ads (formerly Google AdWords) is a well-known advertising platform for companies because it allows advertisements to be displayed on the first page of Google, overnight. Even if it seems ""easy"" to broadcast advertising on Google AdWords, it should be noted that a whole auction procedure is hidden behind the platform. Thus, an advertisement will obviously not appear if the price paid is not high enough."
Automated Adwords
Key Benefits
Unbeatable Google Adwords results
Increase keywords performances
Speed up PPC campaign Creation
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Some Statistics

Visitors are 27 times open to click on online video ad than traditionnal banners.

30.89 % : volume of mobile Google results that show minimum 1 advertisment on page 1.

43 % of new customers purchase something they saw in a YouTube ad.