where to start with google adwords

To start with Google AdWords and set up your first Google campaign, you will be offered a configuration option as soon as you create your account: after entering your website address, you can click on "continue" or "I am an experienced AdWords user". Many experts therefore recommend using the configuration for advanced users directly. It is better to work on a full version, even if you have to spend more time discovering the scope of the functions, rather than working as an amateur. The effort invested in the quality of your campaign will not be in vain.
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Some Statistics

The average CTR for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.

Visitors are 27 times open to click on online video ad than standard banners.

Each $1 spent on Google Ads, online businesses earn about $2.