why google adwords is important

Google is the search engine used by 94% of the French population but also the most used in the world. If it were to remain only one search engine, it would undoubtedly be Google. Setting up a Google AdWords campaign will allow you to reach the largest part of your target audience without dispersing your budget over different channels. The key advantage of Google AdWords campaigns is that they allow you to get a quick return on investment, while remaining flexible.
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Some Statistics

30.89 % : volume of smartphone Google searches that show minimum 1 advertisment on page 1.

The approximate mobile Google ads CTR (click-through rate) falls of 45 % from position 1 to 2.

Number of store visits, Google sent from ad clicks : four billion.