Discover the importance, two months before Christmas, of setting up a campaign or improving your Google AdWords campaign for this holiday season! Indeed, in recent years, we have observed that the French are buying their Christmas gifts earlier and earlier. That's why we are publishing an article about French people shopping on the Internet today.....Read More >
why google adwords is importantGoogle is the search engine used by 94% of the French population but also the most used in the world. If it were to remain only one search engine, it would undoubtedly be Google. Setting up a Google AdWords campaign will allow you to reach the largest part of your target audience without dispersing your budget over different channels. The key advantage of Google AdWords campaigns is that they allow you to get a quick return on investment, while remaining flexible.
If it is necessary to be present, it is also necessary to be visible. Thus, the commercial work, or even more so, that of communication, is changing and evolving. We are therefore talking more and more about referencing, SEO, positioning, keywords, etc. How to get known, how to estimate costs, create a Google Adwords advertising campaign are the topics covered here.....Read More >
Google Ads helps you optimize your return on investment (ROI) by running your ads more often on days when the traffic generated by search results is higher. When your ads are aired more often, your daily expenses are likely to be up to twice the amount of your average daily budget, unless you have opted for payment by conversion....Read More >
Share of Google of media advertising revenue : 18 %.
The top 3 paid advertising spots receive 46 % of the clicks on the page.
The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.