why google adwords is important

Google is the search engine used by 94% of the French population but also the most used in the world. If it were to remain only one search engine, it would undoubtedly be Google. Setting up a Google AdWords campaign will allow you to reach the largest part of your target audience without dispersing your budget over different channels. The key advantage of Google AdWords campaigns is that they allow you to get a quick return on investment, while remaining flexible.
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Some Statistics

Share of Google of media advertising revenue : 18 %.

The top 3 paid advertising spots receive 46 % of the clicks on the page.

The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.