Running campaigns on Google Ads, Google's advertising agency and formerly Google AdWords, has become essential when developing a digital strategy to optimize the paid referencing of a website. However, a campaign can easily underperform due to a variety of factors. Your SEA agency therefore gives you some advice to optimize your campaigns ...Read More >
why google adwords worksGoogle AdWords works on the principle of keywords and analyzes the searches of Internet users to offer them targeted ads. The main interest of this advertising method lies in an advanced targeting of your audience. Google's advertising network will only allow you to reach more people so that they know you and talk about you. Of course, the more people know about your site and your products, the more visits and notoriety you will get, and the more you will be able to get into the search engine results.
You've already heard about online advertising on Google Adwords (now called Google Ads). But, if you're reading this, you're probably wondering how this leading digital marketing tool works in practice. How can it bring you customers and grow your business? Here I explain exactly what you can expect from it and how it works...Read More >
Created in the early 2000s, Google's advertising agency, formerly known as "Google Adwords", has established itself over the years as the undisputed leader in advertising campaigns and banner ads on search engines and websites. Although underestimated in its early days, it has become a reference in web marketing. It is the commercial service of Google which proposes to broadcast your ads on its advertising spaces ...Read More >
The average conversion rate in Google Ads across sectors is 3.75 % for search.
Facebook reports that search ads improve branding by as much as 80 %.
The first 3 ads receive 46 % of the clicks on the page.