GUIDE] How to use CPF to build skills and develop employability Application developers are constantly looking for new methods to encourage downloading. But while the use of smartphones continues to increase, the offers increase accordingly, and the duration of users' attention is then decreasing: engaging users on its application finally becomes a real challenge.....Read More >
Google adwords for app installs
It is estimated that more than 1000 apps are being submitted to the app store every day. So, to stand out in this crowded world, you need the right marketing strategy.
Google Ads is a tested and proven way to market your app and increase its installs in today's smartphone-driven world.
As a first step, you have to setup conversion tracking for your app as this will make it easy to place bids for your ads. For this, sign into your Google Ads account, click on Tools and select Converisons.
In the next section, choose Google Play Store if you want to monitor installs on Android phones. In the next screen, you'll have to enter values for the options. This is where you describe your product in detail, its cost to users and more.
Once this is done, you can start creating ads.
Google Ads: how to use App Campaigns to increase your number of users? At first, you have probably already heard about or set up campaigns for your AdMob application. If you want people to download your application, it is essential to use Google Ads first. UACs allow you to promote your applications on Google Play, Display Network, Search Network and YouTube....Read More >
By submitting this form, I authorize Orixa Media to use my data to send me commercial communications. Apple Search Ads: the ultimate solution to boost your app downloads! Since August 2, 2018, it is now possible to advertise on iOS to push application downloads via Apple Search Ads.....Read More >
Adwords visitors are 50 percent more likely to do a purchase than organic web trafic.
The standard cost-per-click over all industries in Google AdWords on the search network is $2.69.
The standarnd conversion rate in AdWords over industries is 3.75 % for search.