Google adwords for lawyers

Do you know that "lawyer" and "attorney" are some of the most expensive keywords on Google search? Legal marketing expert Robert Ramirez opines that law firms spend anywhere from $50,000 to $100,000 per month on PPC. But they also get good ROI because most leads are productive and lead to high revenue for them.

The key here is to know what needs to be done and how to leverage PPC, so you can get best ROI for every $100 click! Below are some tips that can help you in this regard.

  • Do a competitive research and understand where you stand with respect to your competition. Next, differentiate yourself and tell your potential clients why they should choose you.
  • Get creative with ads and tell your clients why you're different. Consider an automatic adwords ad creator if you have to.
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Some Statistics

The average mobile PPC ads CTR (click-through rate) drops 45 % between positions one and two.

65 % of all clicks done by users willing to buy go to paid ads.

Google has 37.2 % of the digital advertising market, whereas Facebook holds 19.6 %.

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