Google adwords for lawyers
Do you know that "lawyer" and "attorney" are some of the most expensive keywords on Google search? Legal marketing expert Robert Ramirez opines that law firms spend anywhere from $50,000 to $100,000 per month on PPC. But they also get good ROI because most leads are productive and lead to high revenue for them.
The key here is to know what needs to be done and how to leverage PPC, so you can get best ROI for every $100 click! Below are some tips that can help you in this regard.
- Do a competitive research and understand where you stand with respect to your competition. Next, differentiate yourself and tell your potential clients why they should choose you.
- Get creative with ads and tell your clients why you're different. Consider an automatic adwords ad creator if you have to.
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In France, 83% of individuals are Internet users and 56% are equipped with smartphones. Is the smartphone used to search for a lawyer on the Internet? In conclusion, mobile tools are well used for research. To optimize its presence on the web, the firm must adapt to the expectations and practices of Internet users who seek it. A lawyer's site must therefore adapt to the size of the screens (be responsive) and be mobile friendly.....Read More >
65 percent of clicks made by visitors who intend to make a purchase go to paid advertising.
Social media websites control 33 % of the online time.
The average mobile PPC ads CTR (click-through rate) drops 45 % from position 1 to 2.