Google adwords for lawyers
Do you know that "lawyer" and "attorney" are some of the most expensive keywords on Google search? Legal marketing expert Robert Ramirez opines that law firms spend anywhere from $50,000 to $100,000 per month on PPC. But they also get good ROI because most leads are productive and lead to high revenue for them.
The key here is to know what needs to be done and how to leverage PPC, so you can get best ROI for every $100 click! Below are some tips that can help you in this regard.
- Do a competitive research and understand where you stand with respect to your competition. Next, differentiate yourself and tell your potential clients why they should choose you.
- Get creative with ads and tell your clients why you're different. Consider an automatic adwords ad creator if you have to.
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Law firm specialising in new technology, intellectual property and digital law. Google's Adwords business model is being challenged by intellectual property rights holders in Europe and the United States. While in France several disputes are still pending, the United States has just given us its vision of the problem through a dispute won by the web giant.....Read More >
Paid visitors such as Google Adwords converts 50 % better than organic traffic.
Visitors are 27x more likely to click on a video ad than traditionnal banners.
The average click-through rate for an ad in the first position is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.