If you are not yet familiar with Google Ad Grants, this is Google's program for non-profit organizations, which allows them to spend $10,000 to broadcast on the AdWords network, making many e-merchants jealous. If your organization is recognized as a charity and you have your own website, feel free to submit a file to Google....Read More >
Google adwords for non-profit organizations
Who ever said Google ads is only for businesses and commercial establishments? Well, Google adwords works as effectively for non-profit organizations too.
The best part is Google has launched a new program called Google for Nonprofits. This service is available for non-profit organizations located in England and Wales, besides the United States.
Under this program, charities can use free Google products that are paid for commercial organizations and businesses. In fact, non-profit organizations that use this service will even get money in advertising credit, that can be used to promote their cause across the entire Google platform.
This means, all non-profit organizations that sign up to be a part of this program will get free access to Gsuite apps including Gmail, Drive and Hangout, along with a $10,000 credit that can be used towards Google ads.
Did you know that the Google search engine offers a program specifically tailored to non-profit organizations that want better online visibility? This programme applies to all types of non-profit organisations, regardless of their sector of activity. This ranges from disease prevention and control to animal welfare, culture and education, helping the homeless or protecting the environment.....Read More >
The Google Grants France beta program is intended for public interest organizations whose mission is to promote fields such as science and technology, education, public health, the environment, youth protection and the arts. Google Grants is a unique free advertising program designed for French charities that meet our admission criteria and that have the status of Association under the 1901 law.....Read More >
Google Ads visitors are 50 percent more likely to buy than organic web trafic.
The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
Paid traffic such as Google Adwords converts 50 % better than free traffic.