Google adwords for salesforce

Google adwords is a powerful tool to get leads and customers. But at the same time, it is important to know where your prospects are coming from and a good way to get this information is to connect Salesforce with Google adwords.

Here is a broad description of how you can do that.

  • Log into Salesforce with an admin account.
  • Enable auto-tagging in your adwords account
  • Make sure you have the necessary permissions to edit your website code.
  • Your Salesforce account must also allow you to edit or create custom fields, and see tracking history.
  • Finally, make sure to have access to Salesforce's web to lead feature, so lead information is visible to you.

Though these steps may sound easy, you might need help, especially if you're not a techie. Consider taking the services of a company that has Google partner badge, as this reflects their expertise in Google ads and Google analytics.

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Some Statistics

Google reports that search ads can boost brand awareness by as much as 80 %.

65 percent of clicks made by users who intend to make a purchase go to paid advertising.

Approximatly 52 percent of people shopping online prefer to click on a paying ad atop search engine results.

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